Human Values White Paper

This white paper proposes a framework to understand human values in a digital age. Based on 18 months of empirical research; 14 human values were found and are described in this paper; human values that are supported by psychological research and key models of human need.

The relative importance of different Human Values (value priorities) vary across variables such as gender, ethnicity, culture, as well as at different stages of life in tandem with changes in our needs, and in relation to external factors. They are relative to the wider context of life but are essential factors that shape and drive our behaviour, thoughts, and attitudes.

Download Human Values White Paper here: